Many people equate sales pages as landing pages, and technically that’s true, sales pages are a form of landing pages. However, there are two major differences between landing pages and sales pages – their design and their audience.
The design for sales page is drastically different from the landing page designs. In a world of trying to keep things “above the fold”, sales pages take the complete opposite approach. Their emphasis is on text, and lots of it. And do you see where the call-to-action button is? Unlike most landing pages, it’s at the very bottom of the page, thus forcing users to scroll all the way down to see it. This is intentional because sales pages are designed to essentially read like a TV infomercial, where the presenter keeps on talking and talking trying to convince viewers to buy his product.
Sales pages are no different. Sales pages try to keep the reader engaged so that buy the time they get to the bottom of the page, the sales page has done its job of convincing the user to try or buy whatever it is that’s being sold.
The other major difference between landing pages and sales pages is their audience. The primary audience for sales pages is internet marketers. These are the people selling eBooks, 101 tips and tricks, and the make-money-online-in-90-days types of people. They have a very focused, engaged group of potential customers and they use sales pages to drive conversions for their product.
Salespage can definitely be classified as landing pages and are used in similar fashion with similar purpose: to increase conversions. However, the difference in design and audience of sales pages as compared to landing pages make them their own unique breed, and they should be treated as such.